High tech meets haute couture at New York Fashion Week

High tech meets haute couture at New York Fashion Week

Caitlin McGarry @Caitlin_McGarry  Sep 13, 2013 3:00 AM

Fashion powered by Pinterest

Designers need tech to stay fresh in a highly competitive industry. They rely on bloggers to bring their clothes to life, Twitter and Tumblr to share behind-the-runway peeks, and Pinterest for us regular Janes and Joes (okay, mostly Janes) to file away inspirational images of those expensive outfits.

Fashion’s biggest names upped the ante at fall Fashion Week in New York, which ended Thursday. Google and Samsung landed on the runway with the Moto X smartphone and the Galaxy Gear smartwatch, while fashionistas used Instagram and Pinterest to document every print and peplum.